themis·z world


Dear friends,

Feeling super honored and happy to be part of the Gstaad Glam book by Assouline, the most important luxury publisher in fashion, design, travel and lifestyle!
There, in its pages, among the fur coat-clad jet setters, I had the privilege to be featured next to our THEMIS Z fine porcelain Peacock tableware collection in two-tone brown, perfect for a warm winter table setting. 
Experience the Swiss culture, exceptional hospitality and majestic nature of Gstaad in the newest edition to the Travel Series by Assouline. 
The iconic Peacock pattern is inspired by beautiful Athenian staircases found in a building downtown. While I was sketching the pattern, decided to combine chocolate and camel brown, my favourite colour combination, and add the parts of the Peacock pattern side by side in a repetitive motion to create a feeling of movement. 
My tip: place the dinner plate next to the dessert plate, giving a beautiful texture to a lovely winter table setting. 
Make yours the Peacock tableware collection here

Straw bags for resort getaways and beyond

As the weather warms up and we spend more time outdoors, wishing for a getaway, these free-spirited, sophisticated, handcrafted handbags will fit seamlessly into a laid-back and relaxed resort wardrobe. 
There's always an elevated appeal to these straw, kind of retro-looking tote, saddle and mini crossbody bags. The versatile straw bag is a resort staple, as well as a chic addition to any city look with jeans.
From our oversized tote, immaculately hand-woven and adorned with leather details, to our mini crossbody bag decorated with leather fringes and the forever chic saddle bag, channel your inner Jane Birkin with our guide to the best of this season. 
The "By the Beach" essential 


The ultimate bucket bag 


The saddle bag of your resort dreams 


Discover the SS'21 bag collection here 

How to create the ultimate timeless closet with pieces on sale

Call them fail-safe wardrobe pieces since you can’t go wrong when wearing them. Snap the chance and invest in forever chic pieces that will be worn on repeat season after season.
1. Go for the forever chic silk shirt that can magically go from an off-duty look to a high octane outfit. Just combine it with your favourite pair of jeans and flats for a day look or with silk pants for an after-dark outfit.


2. An investment piece that promises to grow with you as your style evolves is a classic winter coat. Decorated with our signature pattern, handprinted in gold, our Kyma coat is turning into a modern classic that elevates any look.


3. A capsule wardrobe must-have is the shirtdress, the perfect piece for the “new normal” as elegant comfort has become our first priority. Not only is it easy to wear and match with everything but made from luxurious fabric, like our silk velvet, it makes any off duty style look effortlessly chic.

Shop selected items on sale!

THEMIS Z x Dior MAISON, New "HYDRA" tableware collection

Greek designer Themis Zouganeli partners once again with the emblematic House of Dior Maison designing under the creative direction of Cordelia De Castellane the new "Hydra" tableware collection. 

Wanting to transpose the true essence of Greek summer that dominates the historic island of Hydra, the collection features delicate sea  drops that turn into impressive flower petals and homocentric circles reminiscent of the mind-trapping motif of the ancient Greek pattern of a spiral, all submerged in light blue and terracotta hues. 

 Inspired by the unique architecture of Hydra, the island that perfectly combines grand nobility with simplicity, Themis Zouganeli observes the landscape that is uniquely built up of Manor houses and transfers the characteristic color of the traditional argil mortar used in these very Mansions to create the new tableware   collection THEMIS Z x Dior MAISON. 

The unique "Hydra" collection including dinner and dessert plates, serving bowls and mugs, all of which are now available at the Dior MAISON stores worldwide.  

Themis Zouganeli creates for a good cause!

As an act of love and social responsibility, Themis Zouganeli has designed an exclusive line of beach bags not only designed for elegant summer outfits, but also in support of HOPEgenesis, a Greek Non Profit Organization aiming to provide medical care and treatment for women during their pregnancy in remote or isolated areas of Greece lacking maternity facilities.

Like every THEMIS Z pattern, the Kyma pattern draws inspiration from Greek Architecture and impressively unravels its own story. As a modern approach to the corrugated ornamental motifs that were once depicted on the frescoes of the Minoan civilization in Crete, but also inspired by the curvy lines of Greek Architecture, the profession initially pursued by Themis Zouganeli, the iconic Kyma pattern manages to transfer the past to the present.

In shades of blue, red and green, the Kyma pattern is embroidered by hand on the front side of the bag and with good cause these canvas beach bags are selling out fast. A special piece of the series is the Mykonos beach bag decorated with two halves of the Kyma pattern and the name of Mykonos dominating among them, indicating the designer's love for the island of the winds.

* 20% of the proceeds of the Kyma beach bags will be donated to the NGO HOPEgenesis all year round. You can purchase them online here, in THEMIS Z flagship stores and in other cooperating stores.


The creative collaboration between Panas Group and Themis Zouganeli continues triumphantly, this time presenting a new tableware collection exclusively designed for the legendary club and restaurant ‘Island’.

Island, the internationally acclaimed hot spot of the Athens Riviera, renowned for its exceptional location, fine dining and clubbing, welcomes its new bespoke tableware collection designed by Themis Zouganeli.

The designer of THEMIS • Z, inspired by the pebbles of Island’s private beach and in an attempt to depict in a creative yet abstract way the shape of a real island, designed an array of circles in black.

Minimal yet ultra chic, Island’s new tableware takes fine dining and clubbing to a whole new refined level.

Welcome our new covetable, nonchalant Collection

Imagine the island of Mykonos in the hippy era of the 70’s. Bohemian chic girls strolling the cobbled streets dressed in denim trousers and crochet knitwear evoking an unpretentious sexy spirit. With all this in mind and having heard amazing stories from her father, maestro of the island nightlife, Kostas Zouganelis, Themis Zouganeli designed a capsule collection consisting of all the summer essentials a bohemian chic woman needs in her wardrobe. 

This season it’s all about the power of natural flowing materials, silk one-shoulder tops and maxi kaftans giving way to light knitwear and stone-washed denim. An array of outfits that make a woman feels sensual and free, yet effortlessly chic from day to night. 

THEMIS • Z womenswear is always about being forever chic with meaningful detailing. 

The characteristic square pattern of THEMIS • Z, the Infinity motif inspired by the famous Meander, turns into a colourful pattern which plays with the feminine palette of red, coral and fuchsia, while the Maze pattern plays with the charming combination of blue hues, creating an eye catching kaleidoscopic print. 

Enjoy the summer ride with style!




Another Great Collaboration: Blue Palace Crockery by THEMIS • Z


Impeccable and refined. Traditional, yet modern at the same time. When Cretan hospitality meets the finest Greek craftsmanship, then the experience of dining reaches new heights in modern luxury. 

Inspired by the name of the hotel itself, Blue Palace, Resort and Spa at Elounda in Crete and the crystal hues of the Aegean Sea, Themis Zouganeli, founder and designer of THEMIS • Z luxury lifestyle brand, created a bespoke fine porcelain tableware. Handcrafted in Greece by skilled craftsmen and adorned with individual hand-painted motifs, Blue Palace’s bespoke crockery speaks for itself. 

Influenced by the fainted blue hue found to enhance the motifs of the impressive ancient ceramic pots, once used in Crete’s palaces to store olive oil or water, the designer chose Raf blue in order to deliver the essence of the Ancient Greek decorative arts. 

Impressed by the Cretan landscape, an astonishing contrast of snow-caped mountains and lush valleys, Themis Zouganeli was especially inspired by the beautiful pure white flower known to grow close to the sea in the hot sand, commonly known as the Sea Daffodil or lily of Knossos. This elegant white flower, which was once used as inspiration for Minoan artists who depicted its beauty in the Cretan Palace of Knossos, now continues to do just that as it appears in full bloom on the tableware making the experience of dining even more delightful.


My favourite locations in Gstaad!

 The Palace Hotel is definitely one of the main landmarks of Gstaad. Situated at the top of Oberbort it is an unmissable point of reference indicating you have arrived in this beautiful village

The Palace Lobby is certainly a place where one goes to see and be seen. With an enormous cosy fireplace, that is always lit and spreading warmth, and the wonderful bar, the lobby is definitely the most sought after place for afternoon tea, pre-dinner drinks or even better post dinner drinks. In the peak season it can carry on into the night with endless dancing and a live music band that appears playing various tunes, golden oldies and modern hits that get the spirits going. For me there is nothing more magical than sipping your drink and watching the snow falling from the large windows that surround the room. 

Another Must Go-to place at the Palace is the Fromagerie restaurant on the lower ground floor. Beautiful Swiss decoration that is typical of this region and to accompany it, my favourite choice on the menu, fondue au champagne, you can't go wrong! Beware the scent of cheese will linger on but it's so worth it!

The Grill is another landmark restaurant of the Palace where you will find the best steak in town! My favourite occasion at the Grill is on New Year's Day where we go every year for lunch as a family, with its wonderful buffet and amazing tradition of  bells ringing throughout the room. A parade of local farmers each carrying a huge bell that they ring, each one with the name of their respective region, a wonderful and unique New Years day Tradition.

Of course a little boogie at the legendary Greengo nightclub is not to be missed. You will find a varied age group, from Le Rose students to an elegant older crowd - that's what makes all the fun! And of course, a dip in the stunning and luxurious outdoor pool of the spa. Don't miss the opportunity to swim in the soothing water that is 25 degrees, and the most magical moment when you swim while the snow falls around you - just like a winter fairytale!



An Amazing New Collaboration: Zonars by THEMIS •Z

Dear friends, 

Feeling especially honored and happy to announce my latest collaboration with Panas Group and the legendary Zonars Athens, where in the past you could meet Melina Merkouri and Manos Hatzidakis among its guests, whilst on the next table you would find Minos Argyrakis sketching away.

For Zonars, the most renowned cafe-restaurant in the heart of Athens, it was only a matter of time before it decided to create its very own bespoke tableware collection of fine porcelain. And as a consequence Chrysanthos Panas chose me to create one. 

Inspired by the rich hues and the curved repetitive motifs found in the Art Deco style that still dominates the interiors of the cafe today, I created a tableware collection that bridges the past with the present reflecting the glorious history of Zonars. Using a deep burgundy hue, a color associated with luxury, and wanting to create an harmonious effect I adorned the collection with a repetitive sequence of circles - an abstract expression of Art Deco patterns. 

The Panas Group aspires to be unique and considers this integral to its identity,
the same goes for my brand THEMIS •Z, where unique patterns tell a fascinating story of their own. It seemed natural to create a unique tableware collection that speaks for itself, evoking the luxurious simplicity that is necessary to be found in moments of our daily life to feel unique ourselves.


Same spot, New Look! - Gstaad Flagship Store

Dear friends, 

Nestled in the center of picturesque Gstaad and surrounded by the snowy slopes of Swiss Alps, the THEMIS • Z flagship store is a year old and has most definitely found its place in the amazing Concept Store located at 6A Promenade, giving all globetrotters the opportunity to discover the effortless and glamorous world of THEMIS • Z. 

This January, a year on since it's opening, the THEMIS •Z flagship store is being refurbished in order to welcome old friends, new friends and visitors of Gstaad to a whole new space restyled and inspired according to the brand’s philosophy. 

Using the color gold as the theme color for its new design, a color that is characteristic to the brand's identity and reminiscent of the rays of the Greek sun, our Gstaad flagship store is elegantly decorated with golden trails uniquely placed against a fluffy creme carpet reflecting the coziness and calmness that is conveyed by the brand’s unique patterns. 

Separated into three corners, one dedicated to the capsule ready to wear collection, the other to handmade handbags and hats and the last one to the fine porcelain tableware collection, ceramic statement vases, handmade cushions and luxurious scented candles - there is no doubt that the THEMIS • Z Gstaad flagship store proves why luxury living is so effortless. 

The reason being a unique combination of factors; when ready to wear collections are handcrafted using couture sewing techniques, accessories and homeware items are made with the finest of materials and a meticulous attention to detail, whilst unique hand painted or handprinted patterns adorn the collections telling a fascinating story, then the result can only be one of outstanding elegance and effortless charm.


Discover our new covetable A/W '18/'19 Collection

Dear friends,

Imagine a season full of flowy silhouettes, silk and crepe fabrics, slouchy knitwear, wool and cashmere capes and coats in a mute, earthy palette. Imagine a wardrobe of sensual elegance, accessories made up of handmade bags in soft suede or chic pony, wool hats and leather belts that become must-have accessories to complete every sophisticated look.

A strong and unparalleled chic synthesis in a whole range of earthy colors, imposing animal prints, luxury fabrics and the finest materials to enliven every woman's wardrobe. A metropolitan cool style speaks a fashion language without frontiers. A style dedicated to the modern, confident woman!

Explore our new A/W '18/'19 collection.


Welcome the new Ready-to-Wear collection

Dear friends, 

'For me THEMIS • Z represents an entire lifestyle. A brand that combines simplicity and elegance in such a way that results in the purest form of what luxury stands for. For this reason the evolution of the brand along with the addition of a new ready-to-wear line that reveals a sophisticated aesthetic occurred as a completely natural process.

As the summer of 2018 approaches, I am excited to introduce my complete resort collection that will boast a range of garments from elegant capes and silk tops with spaghetti straps in colorful shades and nudes to show-stopping long white kaftans in silk linen blend as well as maxi skirts adorned with colouful repetitive patterns. 

From geometric prints to relaxed silhouettes and single pieces to add to your wardrobe, consider this collection the perfect chance to refresh your summer attire and fall in love with your new summer essentials. 

Understated elegance and ethereal beauty are key themes this season and the pieces found in this collection are designed to embody precisely that, becoming must-have pieces that will instantly elevate every sun kissed appearance.

Enjoy the summer ride in the most elegant and whimsical way! 




Dear friends, 

 Bringing life and adding a fashionable touch to dining tables is one of my greatest passions in homeware design. Tablewares can transform the entire atmosphere of a dinner, bring joy at lunch, creating the perfect setting for the meal that lies ahead - allowing for emotions to flow and preparing the mind for the experience of taste. 

From my Fall '17 tableware collection, the Kyklos design has captivated my heart due to its bold and passionate colour, fine material and harmonious design. 

Delicate, rare and fragile, the Kyklos tableware design is made of fine porcelain making it even more appropriate for a formal occasion. Homocentric, abstract hand-painted circles become a beautiful expression of symmetry and wholeness, whilst its deep, burgundy hues add a sophisticated touch. 

The white fine porcelain becomes the perfect canvas for this harmonious pattern, whilst its elegant design adds a unique and luxurious touch to your dining set.

Enjoy dinner time with friends and indulge in the fine art of tableware. 




Dear friends, 

I am so happy and proud to announce that the first THEMIS • Z flagship store has officially launched in Gstaad, a winter destination I hold close to my heart. 

A champagne Cocktail party and a festive atmosphere set the scene for the launch of the brand’s first Flagship store, where with great pleasure I had the honor to welcome my guests.

The official opening took place on January 2nd 2018, a spectacular occasion that had the charm and glamour only too familiar to the international jet setters.

Grand personalities from Greece staying in Gstaad, celebrities as well as all the jet setters of the Swiss Alps gathered and together we celebrated the opening of my first flagship store – referred to as a gem amongst this fairytale scenery in Gstaad.

Having been present in Greece and abroad for the past two years, I feel that THEMIS • Z is now ready to spread its wings, opening its arms wholeheartedly to welcome one of the most high end clienteles worldwide, setting the bar very high and promising for even greater things ahead. 



The Infinity Clutch

Dear friends, 

Choosing a design from the new Fall 17 THEMIS •Z handbag collection truly is a tough decision, since I love each and every one of them. There is, however, a design that will always fascinate me and be a favorite of mine for it epitomizes our feminine nature. The stylish, graceful and chic clutch bag.

Why I love it

Chic. Feminine. Everlasting.
The Infinity clutch bag in black and leopard ponyskin is a bag that will instantly revamp both your daytime and evening looks. Sporting luscious black suede and a hot leopard print, its classic size and decorative tassel is sure to be your must-have accessory this fall.

I love to combine it with a head-to-toe black outfit, adding a playful touch to the look with the characteristic Infinity rectangular leopard print motif.
This Fall i would like to mix and match different fabrics and materials, accentuate minimal motives starring in the handbag collection and play with the dominant colour palette of the season.

Black, brown, elephant, burgundy all in materials of suede and leather with ponyskin composing a collection of handbags that is eternal, upgrading your look and adding to it a sense of unparalleled elegance.


Dior Maison x Themis Zouganeli

A dream came true!

Dear friends,

There are some moments in one’s life that occur and when they do you immediately pinch yourself just to make sure you are not dreaming but truly living. That’s exactly what happened last February when creative director for Dior Maison, Cordelia de Castellane, asked me to become a member of her design team at the historic Home department of Dior.

My trip to Paris and my visit to Dior was an experience of a lifetime. The brief I was given had one request, prompting me to use the colours of white and blue, the latter being a colour deeply rooted in the history of the fashion house, yet no limits where placed on my creativity and imagination.

I was given the opportunity to look through the historic files of the fashion house and take inspiration from the symbols and motifs much loved and once used by the “Designer of Dreams” himself, Monsieur Dior. After submitting twelve designs decorated with stars and butterflies among others, but also more abstract compositions, the French fashion house chose two complementary motifs and the collection ‘Scorpios’ found itself being displayed in boutiques across London, Paris and Monaco.

The collection ‘Scorpios’ includes dinner and dessert plates, serving bowls, platters, tea mugs and espresso cups and is sold out just two months since being launched. The two Scodesigns patterns are very Dior, simultaneously though they create a refreshing antithesis with other THEMIS • Z designs, which tend to display a slightly more delicate beauty.

I feel a great responsibility, but also endless joy and pride that I am part of such an emblematic fashion house. I design for Dior and from now on my designs will travel to Dior Maison two to three times per year.


Pop Up Store at the Belvedere Hotel

Dear friends, 

Just before the new season commences and I reveal to you my latest collections, made with the finest of leathers and materials and colored with an autumnal palette, I take a moment to relive and reminisce the summer that passed. I decided to create my own Pop Up store and an event that had the scent of the sea and procured the authentic Myconian aura, the one I have grown to love and adore so much, the one which triggered the creation of the THEMIS • Z brand.

Located in the uniquely designed breakfast area of the Belvedere Hotel in Mykonos, next to the hotel's shop where my creations are hosted, our Cycladic Pop Up store was set up for two days on August 3 and 4, 2017.

On a sweet summer evening, accompanied by a refreshing breeze, the relaxing beats of lounge music and signature cocktails, I welcomed dear friends, business and showbiz personalities, people from the art scene, as well as brand enthusiasts who wanted to join in on the celebration for my summer Pop Up store.

Elegant friends and guests chose canvas and leather bags with the characteristic Infinity design of THEMIS • Z, wicker baskets in earthy colors and the blue of the Aegean Sea and accompanied them with Panama hand-painted hats, all to be taken with on their holidays. For their summer houses they chose to combine pieces from the Maze, Serenity and Kyma tableware collection, creating the most serene yet playful art de la table. The Kleio candle, with its effortless and dreamy summer scent, will be keeping us warm all year round, bringing back our most cherished memories from Greece in the summer.

A harmonious yet cosmopolitan aura was ever present, as was my joy and honor to be given the opportunity to host my Pop Up store in one of the most luxurious and emblematic hotels of this magical island. The first person to understand and believe in the philosophy of my brand was Nicolas Ioannidis, owner of Belvedere hotel, a hotel that supported my brand from day one and stands as one of the first places where one could find my THEMIS • Z creations. It was a natural and easy choice to collaborate with my favorite hotel and I look forward to next summer and what lies ahead.




Dear friends

It is with great pleasure that I welcome you to the world of THEMIS•Z. 

I think my first journal has to be about the experiences, the feelings and a vast collection of images that led me to create this lifestyle brand. 

First on my list has to be the beautiful island of Mykonos which is instilled in me and remains a huge part of my life having spent summers there year after year. An island that stands for elegance, freedom, joie de vivre, simplicity, hospitality, fun, and indeed a more laissez-faire attitude to life. It is a lifestyle that can be transported all over the world from the Swiss Alps and Athens to London and New York, charming anyone who wishes to adopt these aspects in their own life.  

Next come my experiences as an interior designer. Having designed custom made furniture and decorated a large number of domestic interiors I realized that although beautiful, these homes lacked warmth. This is what I wanted to work on in my new projects and encouraged me to pursue this dream of creating my own collection of home and lifestyle accessories. 

All THEMIS • Z creations are designed to add a touch of warmth, unique textures, purity of design and an element of fashion to everyday living. 

Meaningful patterns and subtle hues, such as the Infinity square motif which I use on all my bag line and an organic colour palette, that symbolize positive energy and harmonious emotions as the embodiment of easy living in style.