Our values

THEMIS • Z was created from a simple idea to make top-notch quality and seasonless essentials for women who want to get dressed in a unique, sophisticated and sustainable way.

The brand, based in Greece, has been working hard since 2017 to use responsibly sourced materials, 80% of which is derived from Greece such as the pure organic silk supplied by the only green certificate supplier in Soufli, Northen Greece, with only 20% of its materials imported from overseas suppliers. Concerning the cutting and sewing process of our clothes, it is all done 100% in house at our Athens based ateliers. Regarding the accessories production, our goods are also ethically produced in Greece by partners who share a common vision on sustainability, accountability and transparency.

Considering that up to two-thirds of the impact of fashion’s sustainability happens at the early stages of choosing raw materials, THEMIS • Z selects fare trade cotton and wool, using eco-friendly colours on the printed items and adorning its winter garments with faux fur trimmings.

For Themis Zouganeli, setting up THEMIS • Z as an ethical and ‘slow’ fashion brand dedicated to sustainable practices considering both people working on it and the planet was mandatory. For this reason the brand has collaborated from day one with expertized local artisans who craft the entire production line by hand, from sewing the leather handbags and knitting the raffia bags, to embroidering or placing the printed motifs on each garment, the accessories and homeware collections. 

As a woman Themis Zouganeli is increasingly conscious about female empowerment, hiring women who are over the employment age as well as remote professionals working from home to be involved in the creation of the brand’s goods in a fair wage environment. For Themis, only by creating economic opportunities for people living in isolated areas, and women in particular, can one consider putting an end to generational poverty. And only by being a team player, building strong personal relationships with the collaborators during the entire production can it be ensured that the brand’s integrity is established and make it a truly conscious brand. 

Wanting to have a positive impact on the wider community as well, THEMIS • Z is committed to and invested in helping people by providing on-the-job training and opportunities for growth. At the same time, a significant part of the brand’s profits on special items is donated to non profit organisations in hope of making this revolution, of making the world better through fashion, closer and more real than ever before.